Job Description

Waking Up is looking for a Creative Marketing Manager to bring our content and product to life across channels through thoughtful, high-quality execution. This role is for someone who thrives on making things, getting things done, and collaborating across teams to craft marketing moments that resonate.

You’ll play a central role in telling the story of Waking Up - from new content launches and teacher conversations to product features and seasonal campaigns. This role is ideal for a strong executor with creative instincts, project management skills, and a deep appreciation for clarity and good storytelling.

Video Production & Visual Creative

• Own and lead the creation of marketing videos, including UGC-style clips, trailers, testimonials, explainers, and evergreen brand assets - guiding contributors, shaping scripts, and overseeing delivery.
• Coordinate shoots, interviews, or testimonials with internal team members, teachers, and external contributors.
• Collaborate with internal designers, editors, and agency partners to bring campaigns to life visually and narratively.
• Manage video post-production with internal tools or external editors - ensuring all final outputs are brand-aligned and platform-optimized.

✍️ Copywriting & Messaging

• Write clear, compelling copy across touch-points: emails, landing pages, social captions, push notifications, ads, and scripts.
• Maintain and evolve Waking Up’s brand voice & tone across formats, balancing clarity with depth.
• Collaborate with stakeholders to translate complex or philosophical ideas into accessible, resonant messages.

Social Media & Content Distribution

• Own day-to-day management of social channels (Instagram, TikTok, LinkedIn, YouTube).
• Manage Waking Up’s social media channels (Instagram, TikTok, LinkedIn, YouTube), focusing on visual and video-forward content.
• Plan and publish content that aligns with what’s happening in the app, the world, and the company.
• Monitor trends, respond to cultural moments, and adapt our social presence to expand reach while remaining brand-aligned.

Campaign Execution & Project Management

• Work cross-functionally to support launches, from creative briefs to live assets.
• Manage timelines and keep collaborators aligned - ensuring content goes out the door on time and at a high standard.
• Coordinate agency work streams, give actionable feedback, and ensure quality control on all creative outputs.

Performance & Optimization

• Track content performance and engagement across formats.
• Share learnings and help improve what we make and how we tell stories based on results.
• Evolve our formats, style, and storytelling based on what performs.

Requirements

What You’ll Bring

• 4+ years in content marketing, creative production, or brand storytelling roles.
• Experience managing creative projects and working cross-functionally.
• Comfort with video as a medium - whether writing scripts, producing UGC, or guiding post-production.
• Exceptional writing skills and a proven ability to craft messaging that is clear, human, and voice-consistent.
• Familiarity with digital marketing channels, especially lifecycle, paid social, and organic social.
• Strong creative instincts and a collaborative spirit. You can take direction, give feedback, and make ideas better.

Nice to Have

• Experience in wellness, mindfulness, or mission-driven brands.
• Light design/video editing experience (e.g., Figma, CapCut).
• Familiarity with Notion, ClickUp, or similar tools.

Why This Role Matters

This is a rare opportunity to work with a brand that’s not trying to win attention for attention’s sake. We care more about depth than hype, and we’re looking for someone who can create work that reflects that.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Wellness Resources

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