Job Description

Job Description and Duties

Under the general direction of the Staff Services Manager III (SSM III/Deputy Executive Director), the Staff Services Manager II (Supervisory) (SSMII) is responsible for overseeing all aspects of marketing and outreach for ScholarShare Investment Board (SIB’s) programs. This includes developing the strategic partnerships and marketing development of the programs, oversee subordinate Staff Services Manager I (SSMI), and represent the agency with internal and external stakeholders. The SSMII is a member of the management team with decision making authority as approved by the Executive Director and Deputy Executive Director.

You will find additional information about the job in the .

Special Requirements

• The position(s) require(s) a Background Investigation be cleared prior to being hired.

Electronic applications are highly encouraged. If submitting a hard copy, please include JC-501848/ Position #302-001-4801-001 in the "Examination(s) or Job Title(s) for which you are applying" section of the application. Hard copy applications received without the required information may not be considered.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

Leadership & Management

• Demonstrated experience supervising, mentoring, and developing professional, analytical, and support staff.
• Ability to lead multiple projects and teams simultaneously under tight deadlines.
• Strong organizational and prioritization skills with the ability to delegate effectively and ensure accountability.
• Experience providing performance evaluations, feedback, and professional growth opportunities for staff.

Marketing, Outreach & Communications

• Experience developing and implementing statewide or large-scale marketing, outreach, and communications campaigns.
• Demonstrated ability to manage contractors, vendors, and public relations firms to produce high-quality deliverables.
• Strong knowledge of digital media, social media, and content strategy to engage diverse audiences.
• Experience developing creative materials, including video, graphic design, print, and digital collateral.
• Ability to maintain consistent brand identity and messaging across multiple programs and platforms.

Strategic Partnerships & Stakeholder Relations

• Proven ability to build and sustain collaborative relationships with public agencies, nonprofit organizations, educational institutions, and community partners.
• Experience coordinating cross-agency or multi-stakeholder projects that advance shared goals or statewide initiatives.
• Excellent diplomacy and interpersonal communication skills when representing an organization with internal and external stakeholders.

Program & Policy Alignment

• Understanding of California’s higher education and children’s savings account (CSA) landscape, including the ScholarShare 529 and CalKIDS programs.
• Ability to translate strategic goals and policy objectives into actionable outreach and marketing initiatives.
• Familiarity with legislative and administrative processes that influence public communications and reporting.

Data, Reporting & Research

• Experience using data to inform and evaluate marketing or outreach campaigns.
• Knowledge of data visualization, performance tracking, and reporting for executive and legislative audiences.
• Analytical ability to interpret demographic and educational data to support equity-focused outreach strategies.

Professional Attributes

• Exceptional written and verbal communication skills with attention to detail and tone appropriate for diverse audiences.
• High degree of initiative, creativity, and problem-solving ability.
• Ability to work independently while maintaining alignment with executive direction and agency priorities.
• Commitment to diversity, equity, and inclusion in public communications and outreach.
• Willingness to travel and represent SIB at public events, conferences, and community engagements.

Benefits

Please see the  CalHR Benefits Summary page for detailed information.

Minimum Qualifications

Possession of Minimum Qualifications will be verified prior to interview and/or appointment. If you are meeting Minimum Qualifications with education, you must include your unofficial transcripts/diploma for verification in your application packet. Official sealed transcripts or your original diploma (with embossed seal) will be required prior to appointment. If it is determined that a candidate does not meet all Minimum Qualifications, the candidate will be withheld from the eligibility list, rendering them inactive and ineligible to be hired for the classification. All candidates who are determined to not meet the Minimum Qualifications will be contacted in writing and will have 10 business days to respond with additional information supporting their Minimum Qualifications for the classification. Candidates who have been withheld may file an appeal with the State Personnel Board.

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is optional. It may be included, but is not required.
• Statement of Qualifications -

  Requirements: Respond to the following three (3) questions in no more than four (4) pages, 12 pt font, double spaced. Use specific examples from your professional experience.

  Questions:

  1. Strategic Leadership & Team Management: Describe a time when you led a diverse team to plan, implement, and evaluate a large-scale marketing or outreach initiative. How did you ensure alignment with organizational goals, foster collaboration across units, and measure success?
  2. Stakeholder Engagement & Program Alignment: Describe your experience cultivating strategic partnerships with public agencies, nonprofit organizations, or community groups. How have you aligned outreach and communications strategies with broader policy objectives to expand program visibility, strengthen stakeholder engagement, and improve outcomes—particularly in the areas of education or children’s savings initiatives
  3. Marketing at Scale Across California: Describe your experience designing or executing marketing and outreach strategies at scale across a large and diverse geography—preferably statewide or across multiple regions. How did you account for differences in audiences, regional needs, and communication channels, and what outcomes did you achieve?

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